20 points to note on how to write an effective blog post

Quite many times you would have been mesmerized by the content of a blog that you dreamt to start a blog of your own. While deciding to start a blog of your own is quite easy, maintaining a blog that is effective calls for good planning and continued efforts. You need to know, how to write a blog.With the right techniques you can write great blog posts and route traffic to them.For those of you the term “blog” sounds Greek, a blog is an online journal that is updated frequently and the latest updates are displayed at the top. Bloggers are individuals who write these blogs. They are different from professional writers due to their casual writing style and the unpredictable nature of their posts.

With SEO becoming the preferred mode of marketing, writing effective blogs has become all the more important. With the right topics and keywords your blog can become a hub to attract, and route potential customers to the planned destination.

How to write a blog?

Start a blog

Writing is both an art as well as a science. We call it art because it involves an individual person’s brilliance and creative acumen;, not everyone can do the same thing. We call it science, since with technology there are a lot of tools and methods at our disposal that can be utilized to get this done, even for a moderate writer.

If you are looking forward to start a blog of your own, there a few things that you have to take care of. Quintessentially, certain aspects of blogging cannot be overlooked. There is no substitute to hard work and no better motivator than passion. If you don’t have the passion to blog, don’t even think about it. All the hard work you put in wouldn’t yield the desired result. If you have the passion but are not ready to work hard towards starting your own blog, then it would not materialize into what you expected i tot.

We take a look at 20 points to note on how to write a blog post with effective content. We will delve in detail on the important question of ‘how to write a blog?’

1.    Plan your writing

Writing a blog is no child’s play, but requires a child’s inquisitive heart and a creative brain. Add to that a systematic plan. To start your own blog, you have to first ask a few questions to yourself – Do I have it in me to write with passion and dedication? If the answer is Yes, the next question would be “What do I want to write about?” Before you decide to start a blog of your own, you need to have an outline. Plan on what the topic is and how you would go about making the article interesting for the reader. After picking the main title, there should be a process of progressive elaboration that governs the sub-topics. These topics evolve from the general title to the working title and ends with the final title. All along try adding all relevant details pertaining to the topic.

2. Know thy audience

blog audience

To start a blog if your own it is important that he or she knows the audience well. You should have an idea on their tastes and distastes. More importantly, the content has to be contemporary and interesting. Nobody is going to spend time reading a boring article. People are quite busy, so how to write a blog that is relevantly interesting should be your goal. While you unleash your creative energy to start a log of your own, you have to be careful that your creativity doesn’t go overboard that the audience find it distasteful. Writing an article for a 25 year old is much different from writing it for a 7 year old. The choice of words matter a lot on the age of the audience. What you write and how to write a blog for a diverse audience does matter.

3. Identify the keywords

Once you choose your topic, identify the keywords that would relate to the topic, phase your writing in such a way that there is just sufficient use of the keywords. Do not over do it and try to insert a keyword every here and there. This would ruin the flow and the quality of your blog. The keywords that you choose should be related to the article that you post and should fare well as an indicator of the contents to come.You can use a few online tools like WordCounter to determine the frequency of usage of words in the article.

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4. Research on the subject

When you write about something, your words and sentence should have a stamp of authority over the subject covered. You wanted to start a blog of your own so that audience would throng your blog to find information that they don’t know, expecting that you are going to enlighten them. If you are going to fail miserably in this part, it would not augur well for the popularity of your blog and reduce the probability of returning audience. If the content in your blog is genuine and informative, the audience would appreciate it and long to read it. In fact, with the kind of social media integration that is quite common these days, they may even post your article in their facebook or twitter.

5. Check the authenticity of the information

if you are writing on something that you are not really sure about, please spend some time studying the topic and researching on the titles that you are going to use in the blog. A blog that gives incorrect information loses out on credibility and this affects the loyalty of the audience. They would prefer not to read your blog again. Avoid stories that are meant to just create controversies; you may suffer a backlash. So, put some effort and understand the subject before you start using your virtual pen. Once you start writing, the thoughts have to just flow unabated.

6. Develop a writing style of yourself

Every professional writer bring his own flair in the articles he pens. Writing is considered an art and hence it brings out the individuality of the writer to the fore. Blend in a bit of humor and wit in your writing. Make your readers crack up a bit, but do stick to a particular style of yours. The unique style brings a feel of freshness and you reader would soon start appreciating the uniqueness in the way you deliver the contents. So, stay unique and bring out the originality.

7. Use visual content judiciously

Images speak volumes compared to words. It;s not just how to write a blog but also how to present a blog. Your blog post will be more appealing with a picture that suit the content. But by visual content, I just don’t mean pictures or videos. Well, nobody likes haphazardly written or badly formatted article. Having said that one has to ensure that besides the formatting, the layout of the blog is also very well done. Presentation holds the key to the success of any blog. Use a specific font and size for the titles and subtitles. Take care that the type and color of the font do not vary, Images are of a standard size and that they are placed aptly.

8. Use an effective spell checker

How to write a blog without mistakes? Typos and spelling mistakes can kill the reputation of any blog post. You might have done a great job researching and writing an exciting article. But if your blog post is riddled with  typos and spelling mistakes it is going to make the entire effort that you had put into making this content available on the blog futile. So it is essential that you use an effective Spell checker utility. This is not a difficult task as most text editors have a very good Spell checker tool. All you have to do is – Use it.

There are many spell checker tools that you can use to correct any misspelled words in your articles. These can be handy in avoiding those embarrassing moments. If you have Microsoft Office, hitting the F7 would trigger the spell checker tool and highlight the errors. You can also try using any online tools available.

9. Proof read thoroughly before you post

Often, the writer of a blog post spends a considerable period of time writing and writing and this gives rise to some level of mental strain and physical fatigue. So it is highly likely that he or she would leave some sentences incomplete or add some words extra which may not be necessary. To counter this, proof-read the entire post at least 3 times before you go ahead and  publish it. If you have somebody else who can read it for you, the better. Two set of brains checking the quality of the post is always a good idea.

10. Keep updating

You have just  written a great post that looks attractive and is quite informative. All along you’ve got of lot of appreciation for the good work you’ve done; what next? Your blog post will just remain the way it is if you stay idle, resting on the laurels of creating a masterpiece. For your blogs to be effective  as well as for its longevity, there should be constant updates. If you are intending to be a blogger then you must be prepared to write period right right right there is no other way out if writing say something that you are not comfortable with them you cannot be a blogger a blogger is passionate about writing a blogger is creative and utilizes every opportunity to write so get off the lazy pots and start updating your blogs.

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11. Keep your audience engaged

The world is never short of bloggers. The sources of information is plenty over the world wide web. There is a cut throat competition when it comes to gaining audience and increasing views. As a good blogger you need to keep your audience engaged. If not, they will soon lose interest.. If you want them to stick around you, continue writing and posting on the blog. Make your content such that they eagerly wait for the next post.  Give them the option to leave a comment. People enjoy the freedom of expression. Enable them to leave their feedback and keep them engaged by adding a few questions; probably opinion polls too, so that their mind longs for the next update to the  blog. Build a connect with your audience and this will go a long way in making your blogs popular.

12. Add hyperlinks as required

If you are going to give information about the use of any third-party tools or sources, please include the hyperlinks. If there is a need to give a disclaimer, please do.

13. Conclude well

To start a blog of your own, you should also know how to end a post well. Well begun is half done is an old saying. The need of the hour is to end well too. Your blog should tell a story to the readers by following a logical sequence!

14. Include an about page

This is more to improve the trust of the readers rather than advice on how to write a blog. Write up a small introduction about yourself, your passion and hobbies. Try to keep this intro short but interesting.

14. Develop a habit of reading


If you have to become a great writer your language has to be good if not great. While bloggers are not professional writers, they are still expected to  be good  at writing. If you develop a habit of reading you can easily learn the art of writing and how to write a blog. More importantly, what you read should be relevant to today’s world. Do not pick a novel of the Shakespearean era alone. It’s best to read contemporary stuff to acquire knowledge on what today’s readers expect.

15. Improve your vocabulary

The last thing a viewer of your blog would want is repetitive words. Though keywords are required, do not make it a habit to repeat. Use your vocabulary or tools that help you find alternatives to the word or phrase that you intend to use. In fact, as mentioned in the previous point, reading helps you develop your vocabulary as well. While there is nothing called as a perfect blog, we can always strive to get closer to what would make it a great article. There are quite a few online tools that will help you determine the repetitive words that you have used in the article.

NOTE: I am in no way associated to the online tools, or the websites listed for reference in this article and I do not endorse the use of any of these tools. These are just suggestions that you can put to good use for writing effective blog posts.

16. Choose a good blogging tool

To start a blog of your own, you need to have an online space where your blogs can be stored and displayed to the viewers. While there are many services like the Google’s Blogger that gives you free space to host your blog articles, some may charge a nominal fee. You can also, buy a domain that suits the name you wish to give to your blog and host it over to start using it. Many Bloggers use WordPress, an excellent tool to start designing their blogs and add content. This tool helps you design the layout either with their templates or from scratch. You can preview the look and feel of your blog post before publishing it.

17. Categorize your posts

To make a blog easy to navigate, you have to segregate the posts based on broad categories. This would make it easy for the reader to check related articles from the home page.

18. Check out the analytics

Though, this is not about how to start a blog of your own, it is quite useful, Most blogging tools, including the free Blogger from Google, give some level of analytics about the posts like the number of users who’ve viewed it, the source of click etc. These details would be useful in determining which content is getting you more viewers and what is driving the traffic to your blog.


19. Use anchor texts

On clicking the anchor texts you will be taken to another page on the website or to a different web page altogether.I would suggest that you use anchor texts to get the readers visit your other blog posts.

20. Share your Posts

Social media is a great platform to popularise your blog posts. Spare no efforts to market your posts in Facebook or Twitter. Post the link with the original title first and follow it with changes in the title or the picture. These days blogging services come with plugin that help integrate social networking features into your posts.

This sums up our journey on the 20 steps on how to write a blog. With this in mind, you can start a blog of your own and let the world know that you exist!

Amit Acharya
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