Creating an online business website is one of the most crucial mechanisms; it requires a robust SEO plan along with lot of money and hard work. Creating a website is only the starting point; it won’t fetch any visitors automatically.
According to the current survey it has been noticed that 75% of the users only crawl on the first page of the search engine results, which implies that one need to plan a strong SEO strategy in order to attract more traffic towards their website and bring a vast difference in the progress of the business. One can have superb and efficient website, but won’t be able to gain the true advantage out of it from the website if one do not have the higher volume of visitors.
The most commonly asked question by any of the website owner is that “what is SEO and how to prepare the best SEO plan for their business?” SEO means search engine optimization which is a process of ensuring the rank of the website on to top of search results the moment the users search related keywords to your site, thus help in enhancing the maximum click on your website.
You need to do a lot of research in optimizing your web page by adopting SEO techniques, which requires lot of time. But if one desire to get good results in short period of time then one should hire a company’s those who offer this type of services for ensuring better results for your website.
To be a part of Search engine optimization not only requires a better understanding of search engines, but along with that it requires a set of plan actions. Here is the most popular step plans are discussed below for the preparation of robust SEO plan which includes:
1. Relevant keywords from the clients:
you need to first collect the list of 20 or more words from the clients that exactly define their company, business, industry, products or services. The collected list should list out the industry terms, required products and services or popular brands and most commonly the relevant keywords to the industry.
You need to encourage the clients to give importance to what type of geographic region they are looking for i.e. they can choose the related keywords from a region or a city and so on. Obtaining the list from the client helps in placing them in the SEO process which helps them in establishing their goals.
Moreover it gives a better opportunity for understanding the business of clients. In doing so it gives an additional advantage of collecting the information about their offline competitors from the clients.
2. Instant site review:
it being the actual first step involved in the process. You need to visit the site of the client and observe the rank of optimization. A SEO is considered good if it is able to understand within 2-3 minutes the degree of well optimized or detect any optimization flaws.
It is the responsibility of the good SEO to make aware about all the challenges involved in promoting the fresh site to newbie clients. It needs to do research on page rank of the sites, keyword targets along with checking the text version and when it was cached lastly.
3. Keyword research:
here you can create a final list of keywords, which can be obtained by doing research by using keywords of clients and then by extending their searches by studying the patterns of how the people usually do searches. One can even go to extend their searches by investigating the targeted keywords of competitors or by making use of thesaurus.
4. Link structure:
you need to have a perfect understanding for the site of clients on targeted terms. Before building of the link structure you need to develop themes and subthemes of the concerned targets and which would lead to development of navigation to create a bond between user friendly and search engine friendly design.
5. Competition analysis:
being a good SEO you need have a better understanding and have complete review of competitor’s sites. You will be able to create a realistic target for clients by getting through the competition’s level and analyzing what they media they are using for competing.
It is recommended to provide them with the keyword lists at early stage than at latter stage as it become more challenging.
6. Prime target for index:
it is the index page which has the greatest level of competitiveness. It is the page which consists of keywords that are more challenging, so it is important to get focused and define it with relevant terms to describe the client’s products and services offered.
7. Optimization of individual page:
always try to create more natural text and avoid use of tools to finish work. Depending on website’s size, the subpages need to create keyword themes. You can make use of SEO checklist while performing optimization.
8. Review implementation:
There have been several people involved in the design of web page. But there are sites those who go against the requirement of a SEO. The SEO is responsible for educating the various designers on the ways to maintain balance design and make use of CSS sheets style with SEO.
SEO is able to maintain a balance between the needs and the groups starting from the beginning to the ending as it is the SEO who get blame when anything goes wrong.
9. Launching and initial submission of the site:
Proper launch of the site is necessary. Search engines take care of the fresh sites along with newly optimized sites need to be indexed over time. SEO recommends for the social bookmarks and press release online which will help in promoting the new site. Make use of Google sitemaps to make the new content indexed on the search engine quickly.
10. Monthly maintenance:
Marketing is a continuous process and no matter whatever optimization one follow is not going to maintain its rank forever. You need to maintain website by regularly including web analytics, fresh content, and press release and so on.
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