Freelancing is a profession where samples or your previous work experience or a well designed portfolio can bring in lots of clients at your doorstep. As you would be mostly dealing with people online, you should put forth your best in creating a strong and well framed portfolio which can hardly be ignored by the employers. When I was a noob in the freelancing world, I always wondered about what I should produce in front of the client, how I should deal and the ultimate question of what should be done to get the job. Considering these difficulties I based, I thought to include a tutorial on the points that should be kept in mind in order to build an excellent portfolio. Check the shortcomings from the below mentioned points in your own portfolio and modulate it accordingly today: Cite a substantial number of relevant examples: I was very confused when I had to decide this. What would be an ideal number of samples or examples you should include in your portfolio? Well, the answer is at the back of your mind. Its simple. If you have a physical portfolio, it should be more so that you make a first impression in the mind of the employer. Though he may not check the whole stuff, he would know that you have huge experience. I would suggest including a min of 30-40 samples in a physical portfolio. In contrast, if you have an online portfolio and you include it in mails when you send it in bulk as a part of the marketing strategy, you should limit the number to 15-20. This is because, the employer may not have time to browse through the whole content one by one. Here, you can include multiple samples in 1 page and you should always be focused to showcase the best 15 to leave a great impression on the employer’s mind. Case Study/ Inclusion of Text snippets and brief explanations: Whatever the portfolio type may be, it is always wise to make it in the form of a case study to give a very clear picture to the employer on what you had done and what the requisite was. I always include a brief description of all the samples so that the employer gets an idea and knows that the delivery was excellent. It is even better if you include it in form of a case study and it becomes an exciting read for the client rather than watching bluntly. Case studies always sell well from my prospect and is a good show to the clients for convincing them to give any job you want. Add new examples constantly: New examples or citations to current work adds to your portfolio’s strength. It is always wise to include current references as the employers know that you have been working recently on similar assignments. I always try to include my last 5 best samples in the portfolio and I think it helps me a lot to sell myself. I try to highlight the dates in the portfolio and project them at the beginning of the portfolio so that they are looked into vividly. Also, I do not forget to keep adding my work samples and replace them with the less professional ones. Take a look from someone else’s vision: It is always said that you won’t be able to point out your mistakes as you thought they would be correct when you did them. 😀 This may sound nasty but its correct. I make it a point to show my portfolio to some of my existing trusted long term clients, my peers and anyone else who has knowledge about the work and could evaluate it to suggest some changes. These changes would be very important in building a better portfolio as they would be judged from an evaluative eye. You should never skip this step as its too important to rectify the errors to get a professional outcome. Simple, professional and easy to navigate: Professional doesn’t mean being too professional. Try to be unique rather than boring. Too professional portfolios are ignored sometimes. I make it simple and straight as it builds a good impression in the client’s minds. Adding an intro about yourself or your company is also a good idea but it should be short and sweet. I forget adding my history as no one is interested to read that. My work history may be of use but my history, who cares? 😛 Navigation between the pages of the portfolio should be extremely smooth or you know what will happen. The employer would simply close the portfolio and move to check any other. 😀 This is what I do when I hire people because it matters a lot and gives a lousy impression. If you make it a PDF file, it seems professional and easy to navigate from my experiences.
Hello, I am the author of Top Earning Strategies. I am an avid blogger and a digital marketer. I love to learn and write about making money online, SEO, Blogging and any new tips and tricks.
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